Hi, I'm Sila, a creative lead based in Barcelona.
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I've spent 15+ years across brand and performance marketing at companies like Hotjar, Criteo, and Welltech, starting as a motion designer and art director, growing into someone who builds and leads creative teams.
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I care about both sides of the equation: work that performs and work that's worth being proud of. I don't think those have to be in conflict.
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These days I'm most energized by helping designers grow, building systems that make teams more effective, and creating environments where good creative work can actually thrive. If that sounds like what you're looking for, let's talk.