During my 3 years at Hotjar, I had the opportunity to apply my expertise as a senior motion designer to produce a diverse array of engaging and high-performing videos. These included content videos, performance ads, product promo videos, and event videos.
On this page, you'll find a curated selection of standout pieces, showcasing my creative process, technical skills, and adaptability across multiple channels and goals. To help you explore my work, I've divided them into two groups: Performance Ads and Product Marketing Videos.
At Hotjar, a company with multiple products, we regularly released new products, features and capabilities. We often announced these updates with creative, engaging promotional videos, and I was involved in every stage of production, from initial brainstorming to final publication.
Collaborating with copywriters and graphic designers, we transformed brilliant scripts into captivating visuals, ensuring each video effectively communicated the excitement of our new releases. These projects offered a thrilling challenge and an opportunity to showcase my passion for motion design.
"Sila set the standard for use case-based product launch videos at Hotjar. She always comes up with the most creative ideas to tell the story, is open to feedback, and delivers the highest quality of work on time every time! It’s a breeze to work with her."
As the first motion designer at Hotjar, I am proud to have significantly impacted our advertising success. The first Youtube ad I created (featured above) achieved outstanding results, including a 0.23% CTR and a CPC of just €2.53 – a significant improvement over previous campaigns that reached €20+. Most importantly, we saw a record-high volume of sign-ups and account creations. This ad alone garnered over 3.7 million views!
Below, you'll find additional examples of performance ads and content videos that drove meaningful results.
"Collaborating with Sila on video ads for Hotjar has been an absolute joy. Sila can take a rather vague brief and work her magic to create videos that deliver an excellent overview of the product, and an incredible understanding of the user’s JTBD. Sila asks for and is very receptive to feedback along the way, and never fails to think back to the end user.These ads not only built awareness for our product, but also played a huge part in nurturing users to becoming SQLs and customers!"