iyzico, one of Europe's hottest startups and the fastest-growing payment company in the EMEA, commissioned me for several videos in 2017. Since then, I created various explanatory and promotional videos for their products, and events like iyziEvent and Money 20/20.
The project had a tight deadline, as they previously worked with another agency with unsatisfactory results. I also rewrote the script to better represent their fintech brand. The main challenge was balancing a friendly tone with the seriousness required for a payment company, ensuring their services appeared both trustworthy and easy to use.